Deviate is a relatively new company - established in 2016 in Scotland - and founded on the conviction of two friends, Chris Deverson and Ben Jones, that there were Better Bikes out there, just waiting to be made. But these wouldn’t be any old order-from-the-catalogue bikes, no. To produce the bikes they wanted to, Chris and Ben would have to turn away from the established path of suspension design - to deviate, if you will.